Finance

6 interesting product ideas to sell online

Richard Lazazzera from Shopify shares 6 highly lucrative product ideas to sale online.

Shopify is considered by many the number one and most popular e-commerce platform where users can easily build up their own online store with minimum technical skills.

The company reports to have over 20,000 merchants using its platform with total gross merchandise volume exceeding $10 billion.

If you aim to start your own online business we recommend using Shopify, Start your business today with a 14-day trialClick here

6 interesting product ideas to sell online

1. Paleo Bars 

The only industry that may have more trends than nutrition, is fashion. The nutrition and health industry is always changing and there’s always opportunity for new products to cater to the latest fad or diet. One of the bigger trends in the last few years is the Paleo diet. If you don’t know, the Paleo diet is a modern nutritional plan based on the presumed diet of Paleolithic humans that lived 15,000 years ago.

Taking a look at Paleo energy bars in Google Trends, we can see a massive spike beginning at the tail end of 2010.

2. Bow Ties 

The fashion industry thrives on ever-evolving trends and that means ever-evolving opportunities for entrepreneurs. Men’s bow ties is one item we’ve seen become increasingly trendy in our community, especially in mens fashion.

From Google Trends we can see that we aren’t just imagining this trend. Searches for “mens bow ties” have almost tripled over the past three years. This three-fold jump illustrates a growing trend of men who are thinking about not just bow ties, but also how they dress and look in general.

The nice thing about men’s fashion products is that there’s also an increasing trend of men that purchase online in general. Forrester Research notes that total U.S. online retail sales are expected to hit $370 billion by 2017. This is good news for men’s retail and ecommerce as it presents a significant business opportunity for a specific audience.

3. Pocket Squares 

After checking out the trend for bow ties, we got a little excited about the men’s fashion accessory market and wondered if there might be other product opportunities in men’s fashion products. We turned to some fashion experts we follow on Twitter to see what products they have been recently tweeting about.

After checking out the trend for bow ties, we got a little excited about the men’s fashion accessory market and wondered if there might be other product opportunities in men’s fashion products. We turned to some fashion experts we follow on Twitter to see what products they have been recently tweeting about.

It turns out that bow ties aren’t the only mens fashion accessory enjoying a strong comeback. Pocket squares are also commanding some strong attention lately.

Pocket squares are not only great because they’re trending but they’re also a product that with some hard work and practice you can make yourself. With some pocket squares fetching upwards of (and even higher than) $60 from some brands, the margins can be pretty stellar as well.

4. Wood Sunglasses

Who would have thought? We originally spotted wooden sunglasses on Alibaba while browsing the popular section. A search for “wooden sunglasses” in Alibaba returns 22,603 Products from 555 Suppliers. With all these suppliers, there is likely strong demand.

To verify our suspicions, we took to Google Trends. It appears that wood framed sunglasses are a fairly new product but have seen consistent growth almost every year since inception.

Keep in mind though, a product like sunglasses suffers from seasonality which you can clearly see reflected in the Google Trends graph below. Regardless, it’s an interesting product.

5. Wood Watches

After finding the wooden sunglasses on Alibaba, we thought about the trend in general for wooden accessories. We’ve seen many wood accessories before on Kickstarter so we started our search there and pretty quickly came across wooden watches.

Looking at the trends graph below, we can see that wood watches have been around for much longer than we realized. From Google Trends, it appears they came into existence at the end of 2004 and has recognized a slow but steady climb in interest up to 2012.

6. Leggings

We’ve looked at a lot of men’s products and accessories but we have also come across a women’s product that has seen some tremendous growth in interest over the last few years.

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